Leadership

Anthony Franklin

Anthony Franklin

Founder & CEO

Founder of fibodo and responsible for the company's long-term vision, platform direction and strategic partnerships. Anthony works closely with operators, professionals and partners to ensure fibodo is built around real-world delivery, not abstract software models.

James Murphy

James Murphy

Chief Product & Technology

Leads product and technology across fibodo's platform. James is responsible for system architecture, reliability, security and integrations — ensuring the platform remains dependable, scalable and coherent as it grows.

Jake Shand

Jake Shand

Executive Director, Strategy & Growth

Leads strategy, positioning and growth across fibodo's ecosystem. Jake focuses on aligning the platform, partnerships and go-to-market approach with the needs of operators, enterprise stakeholders and the wider experience economy.

Leslie Clarke

Leslie Clarke

Co-Founder & Customer Success Director

Leads customer success, onboarding and long-term customer outcomes. Leslie works directly with gyms, studios, coaches and trainers, acting as the bridge between fibodo's users and the platform to ensure confidence, simplicity and sustained adoption.

Marika Guidolin

Marika Guidolin

Executive Assistant

Oversees executive operations, coordination and internal flow. Marika ensures leadership focus, continuity and operational rhythm across the business as fibodo scales.

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