Golf Professional — Tehidy Golf Club
Turning coaching time into repeat, bookable participation
Context
Jonathan Lamb is a PGA Golf Professional based at Tehidy Golf Club in Cornwall. He delivers group coaching, 1-to-1 sessions and structured programmes for members, guests and visiting golfers. Like many traditional club professionals, Jonathan balances coaching with wider club responsibilities — particularly during peak seasonal periods.
The challenge
Before using fibodo, Jonathan faced several operational constraints:
- Manual booking and diary management
- High admin overhead alongside club duties
- Cash payments that were difficult to reconcile
- No-shows and last-minute cancellations
- Limited visibility into participation patterns
He needed a system that would reduce admin, improve the client booking experience, and support repeat participation — without adding complexity.
The approach
Jonathan selected fibodo after researching multiple platforms. fibodo was implemented as the end-to-end booking and payment system for his coaching business:
- Live availability and real-time payments
- Branded web pages and app-based booking
- Automated confirmations, reminders and follow-ups
- Monthly reporting and participation analytics
- Transparent pricing and clear ROI visibility
All booking and payment data was held in one place and accessible to both Jonathan and club staff.
What changed
Within the second quarter of operation, measurable improvements were recorded:
- Booking frequency rose from 1.6 to 2.3 per customer per month
- Last-minute cancellations reduced to ~2 per month
Notably, 58% of bookings were made outside Pro Shop hours, improving accessibility without increasing staff workload.
Why it mattered
fibodo allowed Jonathan to consolidate his coaching schedule, reduce admin and free up time for core club responsibilities — without additional resource. The result was a more professional, transparent and repeatable coaching operation, supported by clear data and reduced operational friction.